wine labels

Last summer on Mint, I posted about some wine bottles that I was designing for Flywheel as a self-promotional project. They’ve been sitting in our conference room ever since, but we’ve gotten some good feedback from clients whenever they see them on the shelf.

wine labels

So just in time for the holidays, we decided to make the label a full wrap-around with some tongue-in-cheek marketing copy on the back, and we’re giving them away as holiday gifts to some of our clients. I had so much fun designing these – and it was so satisfying to tie raffia on top, make the tag, photograph them, and have a finished product.

packaging

I got the concept after hearing from somewhere that there are more and more young people interested in wine, who don’t know much about it – and therefore are easily swayed by names and labels. Being one of those wine-buyers myself, I thought that what I most want to know about wine is whether it goes with my dinner!

packaging

To bring the whole project together, our marketing director Kristy came up with the ridiculous copy on the back of the bottle (that’s ridiculous in a good way).

marketing copy