Posts Tagged "tv"

May 6, 2010

I’m on a Horse.

Ok, so I think the new (well not that new) Old Spice commercials are absurdly hilarious.  I had a buddy over recently and we discovered that there are several more that are presumably too ridiculous to air on TV on the Old Spice website.

The first one to catch everyone’s attention was the “I’m on a horse” commercial, produced by Wieden & Kennedy out of Portland.  Hilarious, quick, and the single take shot makes you want to watch it over and over again.  In an interview with the copywriter and art director for the spot, Craig Allen and Eric Kallman explain that there is basically no trickery or CG involved in the shot as well, only a Rube Goldberg-ian set of perfectly timed actor and set movements that all came together after three days of shooting and over 50 takes.  Huge props to Isiah Mustafa, the actor in the spot who never breaks his stare or his condescension through the entire shot.

But honestly, that commercial was just a gateway drug to the hard shit – the Eric Wereheim and Tim Heidecker (a la Tim and Eric Awesome Show) directed series of commercials featuring Terry Crews, aka former linebaker for the Redskins, aka President Dwayne Elizondo Mountain Dew Herbert Camacho from Idiocracy.  I guess most of the commercials are too ridiculous for television, but if you want to watch them all, they are over at the Old Spice website.

Building Kick!  EXPLOSIOOONN!