Posts Tagged "swiss design"

February 28, 2011

The Oscar of Lifetime-achievement

If I could give out Oscars or something less golden—Swiss graphic design master Armin Hofmann would be a winner. His body of work (b.1920) is vast, and his teachings are, as well. An amazing friend at work let me borrow his Hofmann’s Graphic Design Manual (Principles and Practice) over the weekend and I loved every page of it. As stated by George Nelson in the preface:

“The answers to many of the vexing problems which plague art education and training today might be easier to come by if there were more teachers with the artistic integrity, broad intelligence and deep responsibility of Armin Hofmann.”

You can take a peek at the contents of the book here.
Oh and if anyone feels like buying anyone else (or me) something: how about this?

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December 22, 2009



There’s plenty of strong Swiss inspired print work to be found at League. What’s impressive is that this is a small group of recent design graduates from Geneva yet their portfolio is surprisingly deep. I also like the first sentence in their ‘About’ section on the site…. “First of all, we want to congratulate you on having a look at our extended website.” Awesome.

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