February 12, 2009
Makin’ Dough, Takin’ Names
Every so often a project will land at our doorstep that requires an investment in some difficult, extra-curricular research. Which sounds serious, right? But sometimes it just means that we need to experiment with making typography from pizza dough. It was a doughy battlefield of awesome.
The project in question is a poster we’re creating for The Doughman, a “team relay quadrathlon” or, more simply, a triathalon that involves eating while you race. The race sounds really fun and a little hilarious, which is the same way I think we’d all describe working on the project thus far.
We got a little carried away. But I mean, if you were at work and you got to play with dough at what is normally your conference table, wouldn’t you? Thought so.
I’m not sure we’ll use any of this for the actual project but it gave all of us a better idea (or an idea to begin with) of what you can and cannot do with pizza dough in design. Important, right?
Personally, I can’t wait to see what the final poster design looks like.
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