Posts Tagged "packaging"

March 19, 2012

BEV PORN

I’ve been swimming in coffee and tea packaging inspiration, so I thought I’d share my world with you today. HAM is about to launch into a very exciting rebrand for a local bev maker here in NH. We’re very excited. Not to mention totally jacked up on the high quality coffee our client keeps generously sending us away with after meetings. Life is good.

Oh, and we here at Okay Great have a very exciting giveaway coming up (that’s related to this post, actually!) so keep reading and be on the lookout for that soon!

More bev porn after the jump!

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June 24, 2010

Mash

More than decent print & packaging work from Australian agency Mash. I don’t particularly like vodka, but it’s become clear to me that I need to design a bottle before I hang my hat with design. This is just about as sexy as they come in terms of packaging…

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April 30, 2010

R.I.P. Leslie Buck

Moment of silence please, for Leslie Buck who passed away on Monday at the age of 87. Buck was the man behind that cup of coffee above. He was a Nazi refugee from Europe who came to America and landed a Sales Manager position at a little start up paper cup company in the 60s. Buck figured since all the diners in the city were Greek, why not follow that theme in paper cups? Brilliant. Not only did he get a better title (Director of Marketing) he also created an object that will forever be tied to one of the world’s greatest, most infamous cities. NYC, coffee, paper products – man I love this country. Thanks for your bright idea, Mr. Buck. Just one more bit of proof that design can permeate the souls of everyday people.

And from all of us here at OK Great, “We Are Happy to Serve You.”

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March 31, 2009

BEER.

Recently we’ve been in contact with several breweries in the triangle area in hopes of getting some design work from them. I’ve been doing some research on bottle design, and here are some of my favorites:

beerlabelpackagingbottlegraphicdesigntypography-139ea26bfda43a1374e94d2db88ad1e9_h.jpg brooklyn1.jpgrogue2.jpg

Does anyone else have any favorites?

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February 23, 2009

This Ship Was Sunk Long Ago

tropicana.jpg

It’s good to see the cries of the public answered.  Tropicana announced today that they are scrapping the newly redesigned Tropicana packaging in favor of their old packaging. The recent design was introduced in early January; so it hasn’t even been two months and they are pulling it. It will be costly in the shortrun, but they’ll will back many of their alienated devotees. I for one hated the new packaging. It looked stale, derivative and generic. Now, if only PepsiCo would consider scrapping another recent redesign, I’d be a happy consumer…

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December 31, 2008

98% tasty

 wine labels

Last summer on Mint, I posted about some wine bottles that I was designing for Flywheel as a self-promotional project. They’ve been sitting in our conference room ever since, but we’ve gotten some good feedback from clients whenever they see them on the shelf.

wine labels

So just in time for the holidays, we decided to make the label a full wrap-around with some tongue-in-cheek marketing copy on the back, and we’re giving them away as holiday gifts to some of our clients. I had so much fun designing these – and it was so satisfying to tie raffia on top, make the tag, photograph them, and have a finished product.

packaging

I got the concept after hearing from somewhere that there are more and more young people interested in wine, who don’t know much about it – and therefore are easily swayed by names and labels. Being one of those wine-buyers myself, I thought that what I most want to know about wine is whether it goes with my dinner!

packaging

To bring the whole project together, our marketing director Kristy came up with the ridiculous copy on the back of the bottle (that’s ridiculous in a good way).

marketing copy

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