Who is pumped for the World Cup?! I’ve thoroughly enjoyed all of the awesome commercials I’ve seen, but this one is my favorite. Please enjoy Nike’s Take It To The Next Level, directed by Guy Ritchie.
While I’m on the topic of cool commercials, this new BMW commercial recently caught my eye. Now, normally I absolutely cannot stand car commercials – standard boilerplate of lame voiceover of such and such award or 5 star safety whatever with stock footage of twisty turns or salt-flat pedal to the metal or, even worse, a soccer mom. But while this commercial also has some of that, it also has some of the really beautiful stills above. It definitely takes a rare combination of an art directors vision, a company’s trust, and a lot of beautifully vintage design and cinematography/photography to get a commercial to look like a series of beautiful posters put in motion. Nice work BMW. I’d get one if I had a pile of cash.
Giveaway time, folks! I tweeted about a photo I liked taken by local NC photographer Mike Carroll a few weeks back and, lo and behold, Mike was kind enough to send not one but two of the prints over to our shop!
Here it is:
I wanted to pass on the spirit of Mike’s generosity and give the second print away (I’m keepin’ the first, sucker). Ready for a matte and a frame to spruce up your living room. So leave a comment here and come Monday, we’ll pick a winner! Good luck!
And please take a minute to visit Mike’s site, where you can see more pictures like this one here:
A commercial created by Bob Burnquist and Ty Evans for Nestle’s newest candy bar, “Aero”. Kind of beautiful. But I guess everything is when it’s in slow-mo. Enjoy.
A commercial created by Bob Burnquist and Ty Evans for Nestle’s newest candy bar, “Aero”. Kind of beautiful. But I guess everything is when it’s in slow-mo. Enjoy.
In the spirit of posting commercials/videos, here is my favorite commercial of all time, Nike’s “Before”. Sweat shops and fraternities aside, this is an undeniably clever, energizing and beautiful little piece of film.
Written and produced by powerhouse global ad agency/expirement/school Wieden+Kennedy, who probably deserve another post altogether.