Ok Great had the pleasure of chatting with David Baldwin of Baldwin& this week to discuss their latest ad campaign ‘Find Your Inner Burt’ for Burts Bees. We posted on the project a couple of weeks ago, but we thought it would be fun to get a more in depth explanation of the project straight from it’s creators.
Full interview after the jump!
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Remember the dudes that played croquet with us last year? No, not the beer guys… nope, not the dudes that won either. I’m talking about the good people from the Durham based ad agency Baldwin&. (I think they placed second – which ain’t too shabby considering the stiff competition.) ANYWAY – in honor of Earth Day, David & his team have launched a microsite and a brilliant campaign for Burts Bees encouraging people to ‘find their inner Burt.’ Read about the project here & then visit the site. Always wonderful to see such excellent work from local creatives.
Check back in a week for an interview with David about the project and about their future ambitions in the world of croquet!