Posts Tagged "bmw"

September 16, 2011

autobahn racing invites

David Baldwin of Baldwin& got in touch again recently to share some of his latest work. As I’ve come to expect, it’s another example of the type of creative thinking that will inevitably leave you smiling.

The client: BMW. The target: PGA golfers.

The challenge was to get PGA pros behind the wheels of BMW’s new M cars. These pro golfers are always inundated with invitations to promotional events every time they go on tour, so it was imperative that the BMW invites stood out. Here is Baldwin&’s solution, right from the horses mouth:

“In this case, we created a motor oil scented cologne called “15W – 50″ that evokes the essence of the race track. The cologne was then placed in the player’s lockers. A week later when the players check into their hotel rooms, they’re greeted by skid marks coming out from beneath their sinks with another message inviting them to sign up for the event.”




May 14, 2010

BMW 3 Series Commercial

While I’m on the topic of cool commercials, this new BMW commercial recently caught my eye.  Now, normally I absolutely cannot stand car commercials – standard boilerplate of lame voiceover of such and such award or 5 star safety whatever with stock footage of twisty turns or salt-flat pedal to the metal or, even worse, a soccer mom.  But while this commercial also has some of that, it also has some of the really beautiful stills above.  It definitely takes a rare combination of an art directors vision, a company’s trust, and a lot of beautifully vintage design and cinematography/photography to get a commercial to look like a series of beautiful posters put in motion.  Nice work BMW.  I’d get one if I had a pile of cash.

Few more images below the fold.

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