Last week we were lucky enough to have the extremely talented people behind Black Horse Studio drop by our office for a visit. Studio heads Jennifer Bostic & Lee Runion sat down with us to share their experiences at Black Horse and to show off their outstanding new photo books.
Black Horse is a photography/cinematography studio based in historic downtown Winston-Salem with a client list longer than the Mississippi. They have a 13,000 sq. foot space in a gothic revival castle with gorgeous hardwood floors. Jealous much??
Both Jennifer & Lee have been in the industry for a long time, so it was a pleasure talking with them about the state of commercial photography today. I always wondered if commercial photographers were frustrated by the seemingly unebbing transition to all digital work. As a casual travel photographer, I’ve found myself missing both the saturation of film and the methodology of the dark room. Black Horse has fully embraced the digital world, and Lee says it’s helped him ‘bring you, the client, a much better end product.’
One of the great upsides of the digital transition is the abillity to leave a photoshoot with at least some idea of how the images turned out. It’s standard practice for Black Horse to have multiple computer monitors showing each shot as the photographer snaps away. This way their clients can stand by and see every detail of how the photoshoot is unfolding. I know that if all of my clients stood behind me and watched me work all day I’d probably hang myself with my mouse cord.
Black Horse has a diverse staff of four alowing them to work all ends of the spectrum from gourment food stills to fashion photography. This variety helps to keep the staff refreshed and allows them to bring different styles to each project. We have a very similar experience at Flywheel in that our clientele ranges from art museums to university bioethics departments. It’s really nice to have an entirely new subject with it’s own unique challenges for each project.
Another huge advantage to having a client list as diverse as Black Horse’s is the ability to weather tougher economic times. We’ve seen so many excellent firms shut their doors because they subsisted on maybe 3 contracts and they were in industries like real estate development. It’s good to see another creative company flourish even in a recession.
It was really nice getting to know the good people at Black Horse and we at OK Great wish them all the best!!