David Baldwin of Baldwin& got in touch again recently to share some of his latest work. As I’ve come to expect, it’s another example of the type of creative thinking that will inevitably leave you smiling.
The client: BMW. The target: PGA golfers.
The challenge was to get PGA pros behind the wheels of BMW’s new M cars. These pro golfers are always inundated with invitations to promotional events every time they go on tour, so it was imperative that the BMW invites stood out. Here is Baldwin&’s solution, right from the horses mouth:
“In this case, we created a motor oil scented cologne called “15W – 50″ that evokes the essence of the race track. The cologne was then placed in the player’s lockers. A week later when the players check into their hotel rooms, they’re greeted by skid marks coming out from beneath their sinks with another message inviting them to sign up for the event.”
Ok Great had the pleasure of chatting with David Baldwin of Baldwin& this week to discuss their latest ad campaign ‘Find Your Inner Burt’ for Burts Bees. We posted on the project a couple of weeks ago, but we thought it would be fun to get a more in depth explanation of the project straight from it’s creators.
Full interview after the jump!
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Remember the dudes that played croquet with us last year? No, not the beer guys… nope, not the dudes that won either. I’m talking about the good people from the Durham based ad agency Baldwin&. (I think they placed second – which ain’t too shabby considering the stiff competition.) ANYWAY – in honor of Earth Day, David & his team have launched a microsite and a brilliant campaign for Burts Bees encouraging people to ‘find their inner Burt.’ Read about the project here & then visit the site. Always wonderful to see such excellent work from local creatives.
Check back in a week for an interview with David about the project and about their future ambitions in the world of croquet!
Sunburnt. Dehydrated. Dejected. That was Flywheel after Friday’s playoffs. IAVO Research + Scientific, hot off a restful forfeit in the first round, pulled ahead in an otherwise tight match to seal their spot in the finals and send Flywheel packing in our own tournament!
Meanwhile, across the green, Fullsteam Brewery + Baldwin& went head to head in what was also a showdown for the ages. The croquet gods looked kindly upon Baldwin& and in the end, they sealed the deal and sent Fullsteam back to their craft-beer-drinking hideaway (lucky them).
So it was written. IAVO + Baldwin would face off in the final match to determine who really ruled the…wickets? Yeah, the wickets. It was a close match, save “Harvey” who pulled ahead as he had in the previous match to secure the number one spot. It’s still a matter of contention as to whether or not “Harvey” even works for IAVO or if they flew him in from England for the tournament. I’ve got my eye on you, “Harvey”.
Harvey’s quick finish was apparently inspirational to the other IAVO players and they pulled ahead for the win. And there you have it, folks–IAVO Research + Scientific are our champions. With a tri-butted trophy and their five dollar cash prize, they’ll reign over Durham croquet. At least, until next year.
A HUGE thank you goes out to all of the teams that came out for our (inaugural) Downtown Croquet Tournament–IAVO R+S, Baldwin&, Fullsteam, Original Projects, the DPAC and Ignite.
There are a couple of nice articles on Bull City Rising and Durham Magazine that you can check out and, as always, photos are up on our Flickr.