April 2, 2012


Holy crap! We’ve got an awesome product, interview AND giveaway right cheyeah, righ cheyeah! The one and only CUPPOW is here for your visual drinking pleasure. If you haven’t heard of this little wonder product, well, then I ask you, how were all those late night convos with Bin Laden in that cave y’all have been hiding in?

OK, so here’s the deal – we’ve had Cuppow answer some very important questions below, including “what’s the coolest way to drink out of a cuppow?”

If you’d like to be entered into this giveaway and have a chance to get your very own cuppow, then leave a comment telling us a little about how you’re going to use it, what you’re going to wear with it, what you’ll put into it, etc etc. You get bonus points for tweeting this post as well. Of course. You have until Monday, April 9th 11:47PM to enter.

Watch the very, very cool Cuppow reel and read their interview after the jump!

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March 30, 2012

Guerrilla Wayfinding in Raleigh

There’s something amazing about putting the two terms ‘guerilla’ and ‘wayfinding’ together.  Guerilla connotes a small group of revolutionary riffraff, usually running around under cover of darkness and/or bandanna, just generally fucking shit up.  Wayfinding is a kinda the opposite of that, a service provided for order that reminds me of being in a museum and not knowing where the bathroom is.  But Matt Tomasulo, a friend of mine in Raleigh and general civic-minded rabblerouser has found a great way to put the two together.

In early January, he and a few pals spent a dreary night engaging in some good ol’ guerrilla wayfinding.  They printed up a series of simple signs letting the public know that it was just a short walk from where they were standing to a museum, green space, or point of interest not too far away.  Brilliant in it’s simplicity, and meant to empower pedestrians to retake bipedal ownership of their city, people loved it.  But unfortunately capital-R Raleigh didn’t – mostly because the signs were illegal.  At that point though, word had spread like wildfire, and with a bit of hustling and a lot of signatures, Matt was able to convince the city to reinstate the project as a pilot program and the signs are (I believe) on their way back up.

Since I’ve known Matt, I’ve always had a ton of respect for the guy.  He’s a civic-minded guy using his entreprenurial skills (go buy a shirt/tote from CityFabric) to back his civic-minded projects.  His vision is having a two-pronged business; one side of it is selling merchandise that encourages conversations about place, but the other side is funded by the first, and consists of big thinking projects that use the city as the canvas for his design.

Building off the success of his Walk Raleigh campaign, Matt’s got a second Kickstarter project up right now to fund an open-source platform for creating your own guerilla wayfinding signs, similar to the ones he created for Raleigh.  On the site, you’ll be able to put your starting point (where the sign gets posted) and destination, and print out a pdf with the signature “It’s a ___ minute walk from here to ___.”

Raleigh’s lucky to have someone as creative as Matt walking the streets and seeing it as an opportunity for better design.  I’ve tried to poach him away to Durham, but for now, I’ll have to witness his work from up I-40.


March 26, 2012

OKG Summer Reading List

I’m always trying to find ways to get my creative cobwebs cleaned out. Nothing does this better or faster than a novel that sinks into my every waking (and non-waking) hour. So, I thought I’d give you a good summer reading list to jog your memory full of explicit, aching, unrelenting, focused and imaginative visions. A great novel is like a great acid trip. Or so I’ve deduced from all that I’ve read about the stuff.

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March 21, 2012

Full Circle

Amazingly clever and well executed video from Callum Cooper (for Klezinski) showing a POV from a jump rope. I really like the creativity and the wow factor of using the this method to film a 360 loop of a person. So pop some dramamine and check it out.

Check out Callum’s site to see a more of his work.


March 19, 2012


I’ve been swimming in coffee and tea packaging inspiration, so I thought I’d share my world with you today. HAM is about to launch into a very exciting rebrand for a local bev maker here in NH. We’re very excited. Not to mention totally jacked up on the high quality coffee our client keeps generously sending us away with after meetings. Life is good.

Oh, and we here at Okay Great have a very exciting giveaway coming up (that’s related to this post, actually!) so keep reading and be on the lookout for that soon!

More bev porn after the jump!

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March 14, 2012

craig and karl

Welcome to Craig & Karl, the home of big ass, bright colors. Craig is Craig Redman, a designer + illustrator living in NYC and Karl is Karl Maier, a designer and illustrator in Sydney, Australia. They work together across oceans and continents (WHOA, THE INTERNET TUBES) for clients like Nike SB, Vogue and the New York Times.

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