Hi, we're OK Great, a tight-knit crew of designers, writers + artists, hell-bent on delivering the best in art, design and culture. The world is a big pile of awesome. We're the spoon. Dig in.
So, I found this post on Booooooom last week and I couldn’t stop thinking about it or singing it in my head. I took a look at the comments and a lot of people remarked that this whole vocal loop thing is old, old news – which is true. I’ve even experimented with a loop and drum machine once. It was in college. Whatever.
In case this isn’t old news to you, here are a bunch of really great contenders mainly from the Roland Loop Station festival (which is a big deal in most places outside of the US. Just like soccer. Or football). However, the artists below may be proud prize winners but I still think they pale in comparison to Kawehi’s brilliance in song choice and straight sweetly vocaled finesse. See, she made the song even better than the original.
The past few months have afforded me the opportunity to work on a couple of tv spots. I’m new to this game, but so far I’m finding it both incredibly fun and incredibly challenging. As a visual designer, I often find myself letting technique or aesthetic drive the concept instead of building from the core messaging.
Now bear with me on this analogy, and also know that the irony of me being an awful surfer is not lost here. When a surfer takes off paddling, they are looking for the sweet spot on the face of the wave that will drive them forward with enough to speed to allow for a smooth ride. Once they’ve got that speed & stability on their side, they can start carving up the wave and turn a steady ride into a beautiful one. The same is true for a commercial. You need to start by finding the core messaging that needs to be communicated. That’s what drives the spot forward. From that you can build a unique & (hopefully) beautiful spot through technique.
In the midst of concepting this month, Jonathan Gurvit got in touch to share some of his latest spots. I’m a fan.
This is a beautiful project, with beautiful people, beautiful craft, and pure Friday awesomeness. Going back to the roots without leaving society. You know what I’m going to say: RAD!
Amazingly clever and well executed video from Callum Cooper (for Klezinski) showing a POV from a jump rope. I really like the creativity and the wow factor of using the this method to film a 360 loop of a person. So pop some dramamine and check it out.
I just got waaaaaay too excited about this when I read about it on Creative Review’s blog (which, by the way, if that shit is not in your google reader, you are missing out).
The Ri Channel is a new online project by the Royal Institution showcasing the very best science videos from the Ri and around the web with an aim to “connect people to the world of science.” Well, if it looks this good and Carl Sagan is on the front page, I’m sold. And definitely connected.
Dimitris Ladopoulos is a director from Athens Greece who is working on a short film series showcasing art & science professionals working with their hands. I always love seeing people working with their hands to make amazing things and look forward to seeing more from this series. The tracking effect is very slick and definitely makes my inner motion graphics nerd very happy.
