Now that the London Olympics have (sadly) come to an end, we can all go back to watching crap reality TV.  Oh, and getting excited about Sochi and Rio.

After the not so warm reception of the London 2012 logo a while back, it’s nice to see a really beautiful logo waiting in the wings for 2016.  Below is a short film about the agency and thinking that went into Rio’s Olympic logo.

Making of Rio 2016 from Tátil Design de Ideias on Vimeo.