There’s something amazing about putting the two terms ‘guerilla’ and ‘wayfinding’ together. Guerilla connotes a small group of revolutionary riffraff, usually running around under cover of darkness and/or bandanna, just generally fucking shit up. Wayfinding is a kinda the opposite of that, a service provided for order that reminds me of being in a museum and not knowing where the bathroom is. But Matt Tomasulo, a friend of mine in Raleigh and general civic-minded rabblerouser has found a great way to put the two together.
In early January, he and a few pals spent a dreary night engaging in some good ol’ guerrilla wayfinding. They printed up a series of simple signs letting the public know that it was just a short walk from where they were standing to a museum, green space, or point of interest not too far away. Brilliant in it’s simplicity, and meant to empower pedestrians to retake bipedal ownership of their city, people loved it. But unfortunately capital-R Raleigh didn’t – mostly because the signs were illegal. At that point though, word had spreadlikewildfire, and with a bit of hustling and a lot of signatures, Matt was able to convince the city to reinstate the project as a pilot program and the signs are (I believe) on their way back up.
Since I’ve known Matt, I’ve always had a ton of respect for the guy. He’s a civic-minded guy using his entreprenurial skills (go buy a shirt/tote from CityFabric) to back his civic-minded projects. His vision is having a two-pronged business; one side of it is selling merchandise that encourages conversations about place, but the other side is funded by the first, and consists of big thinking projects that use the city as the canvas for his design.
Building off the success of his Walk Raleigh campaign, Matt’s got a second Kickstarter project up right now to fund an open-source platform for creating your own guerilla wayfinding signs, similar to the ones he created for Raleigh. On the site, you’ll be able to put your starting point (where the sign gets posted) and destination, and print out a pdf with the signature “It’s a ___ minute walk from here to ___.”
Raleigh’s lucky to have someone as creative as Matt walking the streets and seeing it as an opportunity for better design. I’ve tried to poach him away to Durham, but for now, I’ll have to witness his work from up I-40.
I’m always trying to find ways to get my creative cobwebs cleaned out. Nothing does this better or faster than a novel that sinks into my every waking (and non-waking) hour. So, I thought I’d give you a good summer reading list to jog your memory full of explicit, aching, unrelenting, focused and imaginative visions. A great novel is like a great acid trip. Or so I’ve deduced from all that I’ve read about the stuff.
When I see work like that of Italy’s Think Work Observe, I wish that I had the patience (and know-how) to fully develop working fonts. But for now, I can rest easy knowing that all that hard work is being done by others so that we can all reap the benefits.
Amazingly clever and well executed video from Callum Cooper (for Klezinski) showing a POV from a jump rope. I really like the creativity and the wow factor of using the this method to film a 360 loop of a person. So pop some dramamine and check it out.
I’ve been swimming in coffee and tea packaging inspiration, so I thought I’d share my world with you today. HAM is about to launch into a very exciting rebrand for a local bev maker here in NH. We’re very excited. Not to mention totally jacked up on the high quality coffee our client keeps generously sending us away with after meetings. Life is good.
Oh, and we here at Okay Great have a very exciting giveaway coming up (that’s related to this post, actually!) so keep reading and be on the lookout for that soon!
Welcome to Craig & Karl, the home of big ass, bright colors. Craig is Craig Redman, a designer + illustrator living in NYC and Karl is Karl Maier, a designer and illustrator in Sydney, Australia. They work together across oceans and continents (WHOA, THE INTERNET TUBES) for clients like Nike SB, Vogue and the New York Times.
Brian Ulrich has spent ten years documenting the many layers of infinite commercialism to be found in our country. The series touches on the economic implications of over-consumption, highlights the particularities of not being able to consider anything due to too much being available and makes a full circle when some of the stores first visited end up dark and empty as the economy plummeted. Ulrich set this all up in three chapters—RETAIL, THRIFT, and DARK STORES.
An incredible insight. Spend some time looking and absorbing.