February 28, 2011
The Oscar of Lifetime-achievement
If I could give out Oscars or something less golden—Swiss graphic design master Armin Hofmann would be a winner. His body of work (b.1920) is vast, and his teachings are, as well. An amazing friend at work let me borrow his Hofmann’s Graphic Design Manual (Principles and Practice) over the weekend and I loved every page of it. As stated by George Nelson in the preface:
“The answers to many of the vexing problems which plague art education and training today might be easier to come by if there were more teachers with the artistic integrity, broad intelligence and deep responsibility of Armin Hofmann.”
You can take a peek at the contents of the book here.
Oh and if anyone feels like buying anyone else (or me) something: how about this?




I agree. He was my teacher. He was a great man with a great vision, and I would say is responsible for the sensibility and intellectual integrity of what we all like about the “swiss” school of design. Armin is a profound and deep guy–the understanding unfolds gradually.