January 29, 2009
Let's Shred, Dude
If I had known we had a paper shredder in Flywheel before yesterday, this would have been done a long time ago. The best part about our paper shredder is that it chops the paper up into beautiful little surfboard shapes. Look for plenty more of these type experiments coming in the near future…
Wow. That subject line was so misleading. I was anticipating a sweet pic of Shawn White shredding some pow on Mt. Everest and drinking a Mountain Dew but no, I’m subject to looking at a shred-less art project. For shame, sir. For shame.
Excuse me, but the proper name is ‘Mtn Dew.’
http://www.underconsideration.com/brandnew/archives/pepsi_revealed_sort_of.php
Who’s feeling shameful now?
Ok Great would pulpify Mr. White in a fight. We are waaaaaaaaaay better at shredding! AWESOME!!!
Great typographic shaping skill you have there! Very fun!
I pretty much fell in love with Flywheel and all you awesome artists on or around the 7th of January. It was the day I stumbled upon your blog and read a post about Mark Ryden, and I’ve had a crush on your company ever since.
This has nothing to do with today’s post, but I was wondering how your team handles critiques. Do the brilliant designers at Flywheel meet as a group and critique each others work? I’m just curious about your creative process.
I’m a designer in Chicago, and I’m trying to encourage myself to be better at critiquing the work of my colleagues. We don’t ever critique each others work. I am curious to know how you do it. Thank you!
Lovingly admiring Flywheel from afar,
Rachel
Thanks very much, Rachel; and what a great question!
To be honest, our process is a bit fluid because of the variety of projects we take on. There are times when we find it is really important that we all sit down & discuss the direction a project is heading, and there are others when it just wouldn’t be necessary. The art director & creative director would be the only ones critiquing in these situations.
Deciding which process is necessary is usually based on how challenging a project is, not necessarily on it’s price tag. This is essential not only to the success of each project, but also to the morale of the design staff, and the morale of our clientele. A smaller company should not get half ass work because their budget is half of that of another client.
It is important to note that the critiquing process is a reflection of our company hierarchy, in that everyone’s opinion is valued and that there is no one ultimate authority over the aesthetics of a project. Our creative director will push & pull the project to make sure it meets his standard, but he never napkins sketches or dictates a design.
Anyway, I’m rambling, so I hope that answers your question!
Nikko, I love your site. The Yosinori Yamamoto pieces are fantastic.
Thanks Brendan, that answers my question perfectly. I appreciate your quick response! It must be nice to be able to design in an environment like that! You guys make it look like so much fun.
i like the little runaway surfboard in the top right of the top photo.